GENERATE BUSINESS PLAN
INTRODUCTION
This part has to do with purpose of the business and the company structure
BUSINESS NAME?

WHY DOES YOUR BUSINESS EXIST?

WHAT ARE THE CUSTOMER PROBLEMS THAT YOU ARE TRYING TO SOLVE?

WHAT MOTIVATES YOU TO SOLVE THESE PROBLEMS?

EXECUTIVE SUMMARY
Answer these questions as it is a high level summary of your entire business plan. This section is read by high level executives who have a need to know about your business but don't necessarily have the time to read all the specifics on any particular topic, they will go to that section of the business plan.
STATE THE PURPOSE OF YOUR BUSINESS?

IDENTIFY OWNERSHIP?

TARGET MARKET?

UNIQUE SELLING PROPOSITION?

GROWTH PLANS?

MISSON, STRATEGIES etc.
(Company, Strategy and Management Team)
VISION?

MISSION?

OBJECTIVES / GOALS?

KEYS TO SUCCESS?

STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS (SWOTs)?

STRATEGIES?

PRODUCTS AND SERVICES
Every business produces some sort of product or service.  In this section you will identify and describe the product and/or service your business will provide.
WHAT ARE THE CUSTOMER PROBLEMS THAT YOU ARE TRYING TO SOLVE?

WHAT MOTIVATES YOU TO SOLVE THESE PROBLEMS?

WHAT IS UNIQUE ABOUT YOUR SOLUTION?

REVENUE SOURCES
The primary reason to start a business is to make money. In this section you will identify how your business will generate revenues.
WHO IS YOUR PRIMARY CUSTOMER - INDIVIDUALS OR BUSINESSES?

IS THE USER OF YOUR PRODUCT OR SERVICE THE ONE WHO PAYS FOR IT?

HOW LARGE IS YOUR MARKET GEOGRAPHICALLY?

HOW LARGE IS YOUR MARKET FINANCIALLY?

HOW MUCH DO THESE PRODUCTS OR SERVICES COST FOR A BASIC VERSION? A LUXURY VERSION?

WHAT WOULD YOU LIKE TO CHARGE FOR YOUR PRODUCT OR SERVICE?

WHAT IS THE MINIMUM YOU CAN CHARGE FOR YOUR PRODUCT OR SERVICE AND MAKE A PROFIT?

WILL THERE BE INTERMEDIATE STEPS LIKE A WHOLESALE OR RETAIL PARTNER?

FUTURE GROWTH OPPORTUNITIES
We entrepreneurs know that business is dynamic and in order to succeed we need to be able to make changes to the business according to market demands. This section identified areas which the business can expand into.
FUTURE GROWTH OPPORTUNITES?

MARKETING PLAN
MARKET ANALYSIS
HOW LARGE IS YOUR MARKET GEOGRAPHICALLY?

HOW LARGE IS YOUR MARKET FINANCIALLY?

COMPETITION (Identify the five nearest direct competitors)
HOW DO THEY ADVERTISE?

WHAT ARE THEIR STRENGTHS AND WEAKNESSES?

HOW DOES THEIR PRODUCT DIFFER FROM OURS?

CUSTOMER PROFILE
WHO IS YOUR PRIMARY CUSTOMER - INDIVIDUALS OR BUSINESSES?

WHY DO YOUR CUSTOMERS WANT TO BUY YOUR PRODUCT OR SERVICE?

IS THE USER OF YOUR PRODUCT OR SERVICE THE ONE WHO PAYS FOR IT?

MARKET SIZE, SALES & SHARE PROJECTIONS
Describe the size of the market in which your business will be competing.  Talk about sales and market share projections for your company

STRATEGIES FOR REACHING OR EXCEEDING YOUR TARGETED SALES LEVELS

SALES STRATEGY
Sales Strategy is where we discuss what methods we are going to use to reach clients, what resources we have available and will use, and our competitive edge over the competition.

ADVERTISING AND PUBLIC RELATIONS
How do you intend to reach or make your target customer know about you?

OPERATIONS PLAN
WHERE IS YOUR BUSINESS LOCATED?

PRODUCTION
Explain how you will produce the product or service your business is providing

MANAGEMENT AND ADMINISTRATION (Organization Plan)
This section covers the ownership and management structure of the company.  It is okay to have the same person fill multiple roles as this is common with many small businesses.
COMPANY OWNERSHIP

MANAGERIAL STYLE
Who manages the day-to-day operations of the company?

MANAGEMENT
The management team breakdown. Who they are and their role?

ORGANIZATION CHART

BREAKDOWN OF ALL THE EMPLOYEE ROLES AND JOB DESCRIPTION

FINANCIAL PLAN
PROJECTED CASH FLOW: PLEASE STATE YOUR ASSUMPTIONS HERE

START-UP AND OPERATING BUDGETS/COST

OPERATING BUDGET: MONTHLY AND QUARTERLY

ACCOUNTING AND INVENTORY CONTROL SYSTEM

CASH FLOW PROJECTIONS AND BREAKDOWN

FUNDING REQUIREMENTS: HOW MUCH DO YOU NEED TO START AND RUN THE BUSINESS